Always Changing

A recent discussion with another advertising/marketing friend got me thinking about the changes in our industry. In the wake of a new decade, the advertising/marketing industry like many others has been shaken up and sifted through by the tumultuous economy and in some ways emerging better than ever. Like all others, the advertising/marketing industry has many spokes to it's wheels that keep it churning with it's own set of influencers, customers, clients, suppliers, manufacturers, etc. Advertisers/Marketers are almost in the center of it all - often playing several roles at the same time - as product designers, dealers, writers - all the while influencing product decisions starting from the manufacturing units right down to the consumer. Another important spoke in the wheel are editors and writers of magazines, news papers, blogs and other online content. They exert a huge influence on product design choices, designers' careers, and in many ways are trend setters. Advertisers/Marketers, Designers and Editors/Writers are mutually connected for obvious reasons.

We are right in the middle of it, watching it, many times being a part of it. I for one, feel blessed that I'm witnessing this great new evolution and not just as a spectator but in the very thick of it